Break into France - without hiring

Launch your brand
in France with a
ready-made sales force.

A network of 1,000+ independent reps across 10 retail channels, a native field-CRM platform, and senior key-account managers to win your listings - live in one month, pay for performance.

Taktic platform - field sales control tower
French supermarket aisle
Parisian café terrace
Artisan cheese shop
Neighbourhood pharmacy
1 month
From brief to launch
+15
Sales roles covered
+10
Distribution channels
+1,000
Independent reps on file
What Taktic is - outsourced field sales

One offer, three pillars.

A network, a platform and a model - combined into a single offer. Build a sales force without carrying its weight.

01

The network

1,000+ qualified independent reps

Sourced, scored and matched by territory and experience. 15+ roles covered: area managers, KAMs, medical reps, field merchandisers, sales promoters and more.

02

The platform

A native field CRM

Mission management, real-time reporting, photos, shelf surveys, on-shelf availability audits, CSV / Excel exports. The field, finally measurable - no more blind execution.

03

The model

Pay for performance

Per-visit fee + a quantitative variable on results. No payroll, no vehicle, no fixed overhead. You pay for the field work actually delivered.

Channel expertise

We don't just send reps.
We know your channel.

France sells through ten very different retail networks, each with its own codes, decision-makers and rhythm. Our reps are already active in yours - so you skip the learning curve and go straight to execution.

Mass retail
GMS
Mass retail
Hypermarkets, supermarkets, drives
HORECA
On-trade
HORECA
Cafés, hotels, restaurants, bars
Pharmacy
Officine
Pharmacy
20,000+ pharmacies & buying groups
Parapharmacy
Dermo-cosmétique
Parapharmacy
Beauty, OTC, nutraceuticals
Medical & dental
Santé
Medical & dental
Doctors, dentists, vets, clinics
Tobacco & vape
Bureaux de tabac
Tobacco & vape
23,000 tobacconists, 3,000 vape shops
Specialist big-box
GSS
Specialist big-box
DIY, sport, electronics, toys
Convenience
Proximité
Convenience
Urban formats & dark stores
Salons & services
Salons
Salons & services
Hair, beauty, spa, fitness
Independent retail
Commerce indépendant
Independent retail
Concept & multi-brand stores
10retail networks covered
15+sales roles on file
95départements reachable
The Taktic platform - native field CRM

One platform. Two interfaces.
Nothing to deploy.

On the brand side, you pilot in real time. On the rep side, they execute from their smartphone. Both interfaces are included, with no hidden fees.

For brands · Web

The control tower.

Real-time dashboard: visits done, in progress, upcoming. Track by rep, by territory, by point of sale. Alerts and notifications on milestones.

  • Mission and territory management
  • Real-time reporting + photos
  • Shelf surveys & on-shelf availability audits
  • One-click CSV / Excel exports
  • Custom field quizzes
  • Centralised product catalogue
Taktic platform - control tower on MacBook
Taktic mobile app - rep home and visits
For reps · Mobile

The field app, free.

Independent reps run their route, file their reports and upload photos in a few taps. A route-optimisation tool is included - offered, never imposed.

  • Optimised sales routes
  • Visit reports in a few taps
  • Geolocated photos & points of sale
  • Capture of products, prices, references
  • Knowledge base + sales materials
  • Earnings tracking: fee + variable
★ Our flagship offer

Retail listing &
Key Account Management.

Getting listed is only half the battle. Taktic opens distribution and makes the listing pay off where it actually counts - in the aisle.

80%
of a listing's value is won after the contract is signed - in store, on the shelf, at the counter.
Win your listings in France →
01

Open the listing

Buyer-grade KAMs negotiate central and regional referencing - the meeting that gets you on the shelf.

02

Win the shelf in-store

Field reps secure facings, install planograms, fight stock-outs and put up your POS material, store by store.

03

Train the people who sell

We brief shelf staff and buyers so your product is recommended, not just present - recommendation drives sell-out.

04

Prove it with data

Every visit comes back with photos, shelf surveys and on-shelf availability - your listing, finally measurable.

Pricing - pay for performance

You pay for performance,
not for the empty chair.

Per-visit fee + a quantitative variable on results. No long-term commitment, no fixed overhead, no hidden fees. The deliverable is the visit and its report - not the time spent.

Per-visit fee

You pay for each completed visit, delivered with its report and photos. No day-rates, no clock-watching.

+ Variable

A quantitative variable on results - volumes, openings, sales. It aligns incentive with performance.

No lock-in

No payroll, no vehicle, no field expenses, no CRM to deploy. Stop whenever you want.

Transparent

Pricing detailed up front. No hidden fees, no disguised options - you pay for what's delivered.

Option
Monthly cost
Commitment
Time to live
In-house sales hire
€4,600 - €9,200 /mo
Long, hard to reverse
3-6 months
In-house KAM hire
€10,000 - €12,500 /mo
Long, hard to reverse
3-6 months
Field agency
From €7,000 /mo
Rigid contract
Variable
Taktic
Quote - pay for performance
No lock-in
1 month
🇫🇷 New to France?

Three ways to break into
the French market - without betting the company.

France is a relationship market - buyers want a local face on the ground. Most brands start with référencement & key accounts - then layer the rest. Pick your entry point, or mix all three.

★ Most chosen
01
Retail listing · Key account

Win the retail shelf

Our flagship play: field key-account management to open distribution, get listed and hold the shelf. Senior reps who are credible with buyers from the first meeting - then on the ground where listings are actually won.

  • Account opening + listing bonus
  • Buyer-grade senior KAMs
  • On-shelf execution & audits
  • Staff training that drives sell-out
02
Go-to-market

Land your launch

We structure your entry: which channels, which territories first, which targets. A sequenced French go-to-market instead of a blind drop.

  • Channel & territory prioritisation
  • Target & ICP definition
  • Sequenced rollout plan
03
Outbound · PMF

Test product-market fit

Structured outbound to put your product in front of real French buyers fast - and read the signal. Validate demand before you scale headcount.

  • Targeted prospect database
  • Structured outbound motion
  • Fast, readable PMF signal
Plan your French entry →Live on the ground in one month - no French entity required to start.
Proven on the ground

This playbook has
launched brands in France
from zero.

Before Taktic, our team ran one of the fastest field roll-outs the French market has seen - 100 reps, nationwide, in under a year. Taktic industrialises exactly that motion, on demand.

Source: direct track record, JUUL Labs France launch.
5,754
points of sale opened in 11 months at JUUL's French launch
40%
weighted distribution reached
94%
of POS material deployed in-store
60%
market share in Paris within 6 months
The founders

You talk to the founders, directly.

Three operators who have launched, structured and grown reference commercial organisations across FMCG, retail, fintech and consumer tech - in France and beyond. When you enter the French market with Taktic, you work with them.

Aymeric Karahasan
Co-founder

Aymeric Karahasan

Entrepreneur since 2014, Aymeric has built and scaled commercial operations in France and abroad - from Colgate-Palmolive to LemonAid and JUUL Labs. At Taktic he leads the platform and operational delivery.

GTM & distributionMulti-country launchesKey accounts
Teddy Lemonnier
Co-founder

Teddy Lemonnier

15 years in field sales: contributed to major brand launches, opened 3,000+ points of sale and managed up to 40 reps - from Dr. Oetker to JUUL and SMOK. Teddy owns the field playbook.

Field forceRetail (GMS)Listing & activation
Ludivine Baud
Co-founder

Ludivine Baud

From strategy consulting (Roland Berger) to general management at Qonto, JUUL and Deezer, in France and internationally. Ludivine steers growth strategy and team structuring.

Growth strategyTeam buildingCustomer acquisition
Enter France with Taktic

Field sales in France,
live in one month.

Tell us about your launch in 30 minutes. We come back with a structured plan: channels, territories, model and timeline.