Spico & Solma Case: Boosting Field Presence
A French distribution group wanted to strengthen the presence of two of its brands - Spico (spices) and Solma (dried fruits) - within French territories.
The products, manufactured directly in Spain, had previously been distributed via importers. The ambition: develop direct in-store sales and increase shelf visibility.
Client objectives:
- Open new points of sale in high-potential areas within a few weeks
- Effectively manage merchandising execution and shelf visibility
The Taktic solution
Taktic deployed an outsourced field sales rep operating under a shared model, with strong expertise in proximity retail and food products.
Concrete actions:
- Prospecting and opening new points of sale
- Real-time reporting via the Taktic platform: visit tracking, photos, performance indicators
- Full merchandising execution: installing PLV materials, optimizing shelf display
Thanks to the shared model, the client benefited from maximum flexibility while reducing costs compared to an internal sales force.
Results
In just 6 weeks, the mission generated measurable results:
- 20 new points of sale opened in targeted areas
- 100% of planned listings successfully implemented
- Strong merchandising visibility for Spico & Solma product ranges
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